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Steps to Becoming Your Own Marketing Department for Your Las Vegas, NV Small Business

You don't need to be a big company to have a marketing department. In fact, as a small business owner, you can be your own marketing department! With a little bit of planning and execution, as well as these helpful tips from the Urban Chamber of Commerce, you can successfully manage your own marketing strategy and campaigns. Here's how.

1. Revisit your marketing strategy on a regular basis.

Your marketing strategy should grow and change with your business. Different strategies will work at different times for different demographics. That's why it's important to revisit your marketing strategy on a regular basis to ensure that it is still relevant and aligned with your business goals. If necessary, make adjustments to ensure that your marketing efforts are working towards achieving your goals.

2. Refine your marketing message to reflect your brand's values.

Your marketing message should be clear and consistent across all channels. Take some time to revisit your messaging to ensure that it is still on point. If necessary, make adjustments to ensure that your message is accurately reflecting your brand and resonating with your target audience.

3. Decide what marketing channels to use and focus on them.

There are a variety of marketing channels available, from traditional media like television and print ads to digital channels like social media and email marketing. Coursera emphasizes that it's important to experiment with different channels to see which ones work best for you and generate the most leads. Once you've determined which channels are most effective, focus your efforts on those channels to maximize your results.

4. Add digital tools to your marketing toolbox.

There are a number of great DIY marketing tools available online, from Hootsuite for social media management to MailChimp for email marketing. These tools can save you time and money by automating tasks and providing valuable insights into your campaigns. Be sure to take advantage of these tools to make DIY marketing easier and more effective.

5. Work with freelancers to save time and money.

If DIY marketing sounds like too much work, consider working with freelancers instead. Freelancers can help with everything from writing copy to designing graphics to managing social media accounts. This can be a great way to get expert help without breaking the bank or taking on too much work yourself. Simply post a project on a freelancer site like Upwork or Fiverr, and you'll receive proposals from interested freelancers within minutes! 


Most design and marketing freelancers rely on specialized software, and often send their work in PDFs. Easily find a free PDF converter online so that you can use this file type, too, when you send images, ideas, or previous designs. These tools use a simple two-step process: drop and convert. It’s that easy to get files your freelancer will appreciate. 


6. Track the effectiveness of your efforts.

Finally, don't forget to track the effectiveness of your marketing campaigns so that you can determine what works. According to, you should keep track of metrics like website traffic, leads generated, conversion rate, and ROI (return on investment) so that you can adjust your campaigns accordingly and continue achieving desired results.

Revisit, Revise, Repeat!

With a little bit of effort, any small business owner can successfully become their own marketing department! By revisiting your marketing strategy regularly to reflect your current audience and updated tools, you can effectively market your small business without breaking the bank. And bring in experts and free online tools, too. Marketing is a lot of work. Anything you can do to be more effective and efficient will lighten your load and increase your exposure.


Grow your business by building relationships with other local entrepreneurs and accessing unique resources offered by the Urban Chamber of Commerce. Join us today!


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